Creating Graphics for Events

Client: Schneider Electric

Magazine Ad vs. Street Sign

Putting messaging aside, special care is given to the visibility – and print quality – of the graphic. With regard to a program ad — a magazine ad — a dark background was used. Often programs are reproduced on inexpensive paper. A dark background is preferable here, as a light background may have bleed through. To prevent and ad from showing through the page a dark background is used on the magazine ad when the paper is unknown.

This layout uses modified stock art. The figure was cutout and the background was punched-up with an HDR effect, then a black to clear wash was applied behind the figure.

Using the same image the street sign was created with a light background. Dark text on a light background is generally more legible. Street signs are usually backed and bleed through is seldom an issue. The same modified stock art was used with a white wash behind the figure.

Web banners were based on the program ad.