Graphic Identity: Healthcare
Today’s healthcare organizations are becoming more cost-conscious and Lowell General Hospital is no exception. New healthcare policies and reorganization are creating a sense of immediacy. With new acquisitions, the hospital needed to re-brand and unify communications across all departments. Flying Cloud Design was contracted for on-going freelance graphic design support for their busy marketing department. Healthcare marketing has specialized requirements. It’s essential to use a graphic designer who is familiar with medical and healthcare requirements.
Lowell General Hospital has benefited by using a freelance graphic designer who is sensitive to healthcare issues and to help meet deadlines.