What you should know about logo design.

Logo design seems simple enough. Copy some clip art, add text, and, voilà, a logo. Well, not quite that simple. Yes, logos contain text, they contain graphics. They need to reproduce easily. Logos send a message and convey a feeling about a company or organization. Will that logo symbolize honesty, reliability, or fly-by-night shady? Logos speak.

Why are some logos better than others? A well-thought-out logo is designed using strict graphic design standards. Choosing type, color, and style is not guesswork. Good logos are recognizable. They broadcast; “this is me”, “you know who I am”, and “I am trustworthy”. They are created to reproduce easily.

This is a great intro book on logo design. Take what you can from it. I hope this advice will be helpful.