What you should know about logos.
Logos seem simple enough. Copy some clip art, add text and, voilà, a logo. Well, not quite that simple. Yes, logos contain text, they contain graphics, they also send a message. They also convey a feeling along with that message. Does that logo symbolize honesty, reliability, or fly-by-night shady? Logos do a lot things.
Why are some logos better than others? Usually because they are well thought-out and designed by a professional. Good logos are recognizable as belonging to a company. They broadcast; “this is me”, “you know who I am”, or “I am trustworthy”. They are created to reproduce easily.
Download the “The Quick Guide to Basic Logo Design”.
I’ve outlined a few concepts on logo design with suggestions on how to use a logo. Take what you can from it. This is what I’ve learned from my experience. I hope this advice will be helpful.