What you should know about logos.
Logos seem simple enough. Copy some clip art, add text and, voilà, a logo. Well, not quite that simple. Yes, logos contain text, they contain graphics, they also send a message. They also convey a feeling along with that message. Will that logo symbolize honesty, reliability, or fly-by-night shady? Logos speak.
Why are some logos better than others? Usually because they are well thought-out and designed using strict graphic design standards. Good logos are recognizable. They broadcast; “this is me”, “you know who I am”, and “I am trustworthy”. They are created to reproduce easily.
A few concepts by a logo design service about logo design standards. Take what you can from it. This is what I’ve learned from my 30 years experience in marketing and corporate design. I hope this advice will be helpful.