How to Art-Up

Graphic design work includes logos, websites, and print advertising. Technical skills are equally important as the creative artist behind the scenes. Graphic design balances technical and innate creativity, however without the technical and learned skills as a foundation, creativity can be limited. The more you know the better off you can be.

The image below was for a campaign that was themed “enjoy local”. The same painterly style was also commissioned for a fundraiser invitation. It’s finding these opportunities to create an image specifically for the campaign which makes this work fun.

Fine art, when integrated with commercial design adds depth. Art goes beyond technical skills. It tells us something more than a hard sell.

Below, a local scene is taken from my photography collection and used in an “Enjoy Local” campaign.