Today’s healthcare service organizations are rapidly changing with new imposed healthcare laws. Lowell General Hospital is no exception. New acquisitions are creating a need to unify their graphic identity and brand. Costs of procedures are being dictated by the insurance companies. Budgets are being pinched.
Commercial design agencies are lucrative and outrageously expensive. Once branding is in place, cost effective solutions are needed for marketing and communication.
Similar to a start-up, there is a sense of immediacy to unify communications within the many departments. Lowell General Hospital has benefited by using highly competent freelance corporate designers such as Flying Cloud Design for their graphic design support. Finding the right freelancer, with a high level of design experience has been a cost saving measure for the hospital.